A hyper-federated model of Trust that is hyper-personalized to each individual

Description

PROOFMARKED brings a fundamental “paradigm shift” that harmonizes the existing web framework under a new layer of trust. As it empowers Organizations to exclusively claim their digital properties under their trademarked Identities/Brands, so their audience can seamlessly verify that the websites they’re visiting are indeed trustworthy and legitimate. – within a closed and cryptographic ecosystem.

Thus, creating a market-driven allowlist of domains that are federated to each organization and that is meaningful to each person individually, as per their interests. As the proprietary nature and distinctiveness of logos/trademarks, is an essential part of people’s ability to recognize the brands they trust and want to interact with. Making it the ideal solution to harmonize the existing web framework in a human-centric manner. 

Additionally, we’re embedding a seamless phishing report system that combined with the aggregate digital footprint of all organizations on PROOFMARKED, will provide a solution 10x better than existing ones. 

Specifically, it brings end-users, organizations, law enforcement, DNS registry and DNS resolvers a seamless self-reconciling system that bootstraps trust and legitimacy to the web (cyber hygiene). As it empowers PROOFMARKED to close the loop between allowlists and blocklists in a congruent and powerful new manner.